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Archive for January, 2011

PMS Asterisk

January 31, 2011 Leave a comment

Spent an evening interviewing these lovely ladies for CNNGo.com.

I’ve to review the videos and transcribe it (kill me, please). But I’m struck by how ballsy and forthright that they are during the interview.

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They’re hot, and they’ll “kick your ass” if you meet them in DOTA.

Read their blog at http://pmsasterisk.blogspot.com/.

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Categories: Uncategorized

Buzz: Be Controversial, Be an Ass like Kenneth Tong

January 31, 2011 Leave a comment

Mr Kenneth Tong is an ass.

The rich kid, self-proclaimed playboy from Hong Kong has been prompting a weight loss campaign known as “Managed Anorexia”. To help women (and possibly a few men) achieve that pipe dream, Tong has created a Size Zero pill (there’s actually a size zero!) for ladies to pop, binge and purge until they’re stick thin like Victoria’s Secrets Models.

Read Become Perfect By Following Exciting New ‘Managed Anorexia’ Plan” at Jezebel.com for more information.

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Ouch.

My ears ring from womenfolk’s collective wails and howls. They are rightfully indignant about Tong’s campaign. More importantly his campaign has made waves on Twitter, in British newspapers and blogs. And it has garnered this slacker quite of bit of attention and hate.

Johann Hari’s interview with Kenneth Tong is brilliant.

Naturally “Managed Anorexia” is a hoax – according to Tong. He has retracted his claims on his Twitter page (I will not link to this Twit). He tweeted:

I think it is time for to come clean. The whole size zero thing is a hoax. It came about after an interesting discussion I had with a friend of mine. The discussion centered round whether it was possible, to go from nowhere to be a globally recognized figure within a week harnessing the power of the internet and specifically Twitter, which I have always maintained is a better medium than national TV. My friend said it wasn’t possible. I said it was. To prove him wrong, I decided as a hoax to promote via Twitter something that was universally appalling, I chose managed anorexia. I would like to make it clear, I chose the subject as a hoax as I knew it’d be appalling to men and women. The campaign has worked; I have been a Trending topic on Twitter for over a week. I am scheduled to appear on TV, the Press and Radio shows, over the course of the next week: Grazia, Telegraph, The Sun, The Sunday Times etc. Now it’s time to come clean and stop the bandwagon. My honest personal opinion on managed anorexia is it is an disgusting and illogical idea. It is a mental illness. It cannot be managed. To all the people I have offended as part of this scientific experiment, I would like to apologize to you and to show my sincerity I will making a sizeable donation to beat: the leading UK charity for people with eating disorders and their families. Furthermore, I have decided to auction my custom Apple iPod Nano watch on Ebay, the proceeds from this will be going to the charity, beat.

Wah piang. Can’t he be succinct?

What caught my eye was: “whether it was possible, to go from nowhere to be a globally recognized figure within a week harnessing the power of the internet and specifically Twitter…”

Tong has certainly achieved his aims, and a number of women Twitterers (according to Jezebel’s article) advocate his messages. So it got me thinking about how he created buzzzzzz:

  1. The twit used a taboo subject (anorexia) and gave it a new spin
  2. He created tweets that used peer pressure (you know how it feels if you were told that you were useless) and promised a solution
  3. People loathed it, but they retweeted him to their friends

Controversy will always garner attention. But what are you going to do with all that attention, Mr Tong?

Categories: Thoughts

Pet Peeve: Words I Mislike

January 29, 2011 Leave a comment

image“Mislike” is a mis-spelling, but it works when used like so…

“I am no steward, O King. And I mislike summonings” – Dream, Sandman #50

It’s an epiphany how a mis-spelled word can make that pale-faced bastard more aloof than he already is. It’s simply brilliant. Sadly, the rest of us have to rely on the trite and tested:

“We must have a holistic mindset.”

“What’s your value chain proposition?”

“Let’s spearhead this initiative by…”

“There’s a disconnect with what you want and what I want.”

“We want you to make value-added contributions.”

“We are entering a new phase, a true paradigm shift, where we are going to leverage knowledge management as our secret sauce to re-align our market share with high impact customer-centric services exceeding industry benchmarks proactively to ensure future sustainability and top line revenue growth.”

Oww… I just heard my brain go pop at the last trite and tested example.  

And contributed by @smithankyou

“Duh”

” I told you already”

“Whatever”

These are my peeves. Why not just say things simply without resulting to linguistic acrobatics? (I suspect these words mask something sinister.)  But the world goes on, and we still use these silly terms. Applicant.com has a nice glossary of words that we hate.

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Whatever!

Categories: Thoughts, Writing

Discipline

January 25, 2011 Leave a comment

I wanted to give up.

Say “Fuck it” and trudge home. After all, I had run up and down the slope twice, and I had ran 1.5km to get to the slope.

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My lungs were bursting. My knee complained. My abs shivered from fatigue. So “fuck it”, I’m walking home through short cuts and the short way. But if I did it once, I know I’ll stop when my lungs, knee, abs and hamstrings hurt. So I carried on and ran my way home from the slope past restaurants at Greenwood Avenue, up another slope and down again to the cross junction.

Why carry on?

Two reasons: Discipline; Preparation.

After all, talent without discipline to shape it becomes wasted potential; and harder I prepare, the easier it’ll be come crunch time.

That encapsulates Michael Jordan’s philosophy: train so hard that it would be easy on the basketball court. Similarly Blake Griffin takes part in an incredibly brutal training, and why?

“To do this stuff day after day, it wears on you mentally,” Matrisciano said. “That’s part of it. To go on the basketball court will be nothing for these guys. They will mentally adapt to it.

That’s why I run up slopes and then run back home. Not trudge back via a shortcut. And that’s discipline.

Categories: Exercise, Thoughts

Monsters: More Navel-Gazing than Monster Flick

January 22, 2011 Leave a comment

The trailer for Monsters promised: “GRIPPING. A sci-fi nightmare similar in plot but more sophisticated, character-driven, and chillingly underplayed than both ‘Cloverfield’ and ‘District 9’.” – Village Voice

Hogwashery nonsense by a brain-dead reviewer and talentless storyteller.

Monsters is neither sci-fi nightmare nor sophisticated. It is, however, a 90-minute nightmare to sit through – if you’re not into romance on the road flicks.

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The film is really “a low budget romance travelogue with giant squid in the backdrop”. Thus the “character-driven” plot focuses on Andrew’s (Scoot McNairy) and Samantha Wynden’s (Whitney Able) growing attraction – amidst Lonely Planet-ish scenes of beautiful sunsets, trailing rivers, wild jungles and an ancient Incan temple – for each other.

This attraction is expressed by smouldering glances, candlelit vigils, banter over coffee after trekking through jungles for more than 24 hours (won’t they be starving instead?), preachy speeches about America’s ills and destruction of the environment, coupled with Andrew’s pitiful attempts to crawl into Samantha’s pants.

The preceding paragraph describes 90% of the movie, the remaining 10% goes to the monster show: giant squid heads mounted on top a five-fingered torso, like ludicrous versions of great Cthulhu fhtagn.

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In keeping with the low budget approach, the filmmaker, Gareth Edwards, tried to up the suspense factor by hiding the giant squid-headed monsters in  great swathes of smoke and night vision goggles as they chuck aside cars like so much dandruff.

That would have been interesting if Edwards had built on that pace and fearful pathos. Instead he backed up for more navel-gazing (sadly Whitney Able’s navel was covered) between the leads. But, like all films, we finally see the monster’s entirety at the end. It was an artery-clogging five minutes where two giant squid heads meet and mate via writhing tentacles above our caffeinated, slack-jawed protagonists. I applaud Edwards at injecting sensitivity into aliens and monster flicks, but a Nat Geo Extra-Terrestrial Mating Special?

That’s just crass, anti-climatic, and insulting; sentiments shared by movie-goers as we clapped and whooped when the cinema doors opened to freedom.

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The film’s only saving grace: Whitney Able.

Synopsis

Six years ago, NASA discovered the possibility of alien life within our solar system. A probe was launched to collect samples but crashed upon re-entry over Central America.

 

Soon after, the new life form began to appear and half of Mexico was quarantined as an infected zone. Today, the American and Mexican military still struggle to contain “the creatures”.

 

The story begins when a US photojournalist Andrew Kaulder (Scoot McNairy) agrees to escort his wealthy employer’s daughter Samantha Wynden (Whitney Able) through the infected zone in Mexico to the safety of the US border.

 

Trailer

http://www.monstersfilm.com/media/playlistPlayer.swf

Categories: Uncategorized

A Letter to SCGS

January 20, 2011 1 comment

I take the bus from home to City Hall every Monday.

And every Monday, just past the Whitley Road Flyover and at 1pm-ish, I run into long car queues that snake out of PIE exit and into the entrance of Singapore Chinese Girls School (SCGS).

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Car queue choking up lanes 

In the line are luxury cars such as Mercedes, BMWs, and family-friendly, space-hogging SUVs. The drivers wait patiently for the gates to open and they never look to their right – where they squash and block other cars and buses. Naturally, one thinks that it will end end at the gates.

What nonsense. 

The cars continue past the gates and crest of SCGS. Only now, the Mercedes, BMWs and family-friendly SUVs are empty and neatly parked by the roadside. They line up past the bus stop, willy-nilly on double-yellow lines, while dads, moms, god-knows-who-else loiter on the pavements for their precioussss.

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Cars parked at bus stop

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Cars parked at bus stop

It’s a bloody annoyance. And I’m making it my business to shame, disgrace both institution and overly-sheltering parents.

This email will be the first slavo.

Dated: 18 Jan, 12:31 PM
Subject: Traffic Congestion along Dunearn Road

Hi,

I experience traffic congestion along Dunearn Road — at 1-2pm (ish).

Also, I see cars parked willy-nilly along the side of the road, which includes the bus stop. I’m assuming that these cars belong to parents who come to pick up SCGS students.

My question: What are you doing to help ease this congestion?

I understand that it’s not really your jurisdiction, but I’d like to know if you’re doing anything about it.

Thanks.

I wait with bated breath for their reply.

Categories: Uncategorized

Creative Typography in Ads

January 11, 2011 Leave a comment

Typography can a graphic maketh.

After all, plain ol’ words – even in Helvetica – is rather boring on its own. I’m not an expert (Zedy at Hipbip.com is a better design resource), but these ads make creative fun of words.

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HongKiat.com has a whole lot to say about using Typography in ads. I loved its breakdown on Visual Puns (reproduced below)

Anatomy of a visual pun:

  1. Take words such as “bad credit,” “taxes,” and “bills.”
  2. Take the shape of prison bars. 
  3. Combine the two by making the bars out of the words.
  4. Add a subtitle, such as “Don’t be a prisoner to your finances.”

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More uses on Typography in ads over at HongKiat.com.

Categories: Uncategorized
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